Think of this more like a social club than a wine club.
A lot of it is secret and we can only tell you after you join, but basically it's a little community we have developed around wine and all that it involves like travel, food and friends. We have our clubhouse, upstairs and when you're a member you get to particpate in our fun little activities. The usual wine tasting parties, chef's dinners and a lot of special events with the restaurants we work. We have some other cool stuff planned that we can't really talk about here. Plus, good old fashioned members pricing.
Basically, it's like a sports club but with a focus on wine, food and fun.