Think of this more like a social club than a wine club.
We've adapted the cost-co model where you pay a yearly membership fee and get access to all our wines at wholesale prices, 20% off everything! The main difference is you don't have to go to the warehouse, we just deliver straight to you. On top of that we invite you to all our events celebrating all that is wine.
A lot of it is secret and we can only tell you after you join, but basically it's a little community we have developed around wine and all that it involves like travel, food and friends. We have our clubhouse, Upstairs and when you're a member you get to particpate in our fun little activities. The usual wine tasting parties, chef's dinners and a lot of special events with the restaurants we work with. We have some other cool stuff planned that we can't really talk about here. Plus, good old fashioned members pricing.
Basically, it's like if a membership warehouse and a sports club had a baby that loved wine, food and fun.